Chelsea E. Carlson
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Designing a brand for a GamePlan, an organization that helps student athletes navigate the scholarship process.


A sporty brand for high school athletes. 

skills: LOGO, social strategy

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the project

GamePlan is a (coming soon) resource website for high school student athletes who want to go on to play collegiate sports.

I worked on two core pieces of the brand; a logo & Instagram strategy.

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Feeling Grid-dy

I designed a grid focused set of images to launch the Instagram account. The effect is striking at first glance, designed to give you a quick overview of the focus of the page and pull in early followers.