Chelsea E. Carlson
Visual designer. Data illustrator. Brand builder.
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Sussex Construction

Sussex Construction

Crafting a new brand for master builders. 

skills: LOGO + branding, copywriting, illustration

 
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the project

An established design + build company needed a brand as stylish as their bespoke homes. The result is graphic & playful.  A recurring construction motif graces everything with a full bleed. 

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Just my Typeform.

I wrote & designed four key Typeforms to gather information throughout the redesigned website. Each is designed to streamline & improve a process within the company (gathering leads, hiring, client feedback). 

To lower the intimidation factor for new clients, the quizzes are informative yet informal. 

 
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Que Serif, Serif.

I redesigned the typography around bold, oversized serif headlines paired with a fresh grotesque sans serif. This new direction sets Sussex apart from competitors — who favor conservative, masculine Typography.