Chelsea E. Carlson
Visual designer. Data illustrator. Brand builder.
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SXSWi Data Disco

SXSW Data Disco

Designing a kick@$$ party for the tech set.

skills: event design, UI, UX, interaction design, illustration, sculpture

 
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The project

Here's a story about how the data disco happend

panel

Panel upgrade 

ACL Live at the Moody Theater is not your average SXSWi panel venue. I pumped up the drama by taking advantage of ACL's great lighting and designing panelists screens that were anything but boring. 

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final step
disco sculpture

Disco Sculpture

I designed and built (with help from Team Umbel) this 10' tall sculpture / Instagram magnet. The disco balls form Umbel's logo while the 3D silver shards (which I laser cut myself) are made out poster board. Needless to say, it was quite an entrance for the party. 

Bloc Party.

They killed it. People loved it. I can only take credit for making sure the Umbel logo was in every shot.

fun

People had fun.

I just made the masks & backdrop.

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snapchat
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the process

Here's a little behind the scenes, making of the party. It was a nerdy, stressful, wonderful collaborative process. 

SXSW
 
  Gigantic shoutout to this entire fantastic, wonderful Umbel Jukebox team.  All of them worked on this outside of their "real" jobs at Umbel to help get it done.   It absolutely could not have happened without each of them. 

Gigantic shoutout to this entire fantastic, wonderful Umbel Jukebox team. All of them worked on this outside of their "real" jobs at Umbel to help get it done. 

It absolutely could not have happened without each of them. 

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